Known to marketers due to its offline formats for decades (such as advertorials in print publications), native advertising – a model that encompasses ad types which integrate with organic content – has known an invigoration in the past years and is still going through a transition process whose purpose is to adapt it to the […]
Everyone who’s anyone in the digital advertising landscape has learned, by now, that Programmatic has become a new favorite for the attention of Publishers and Advertisers alike. And yet, despite being recognized as the current future-shaping trend of the online world, it still raises many questions to many marketers. In plain English, Programmatic Advertising is […]
With increasingly more time spent and more content consumed on small screens, all eyes are literally turned on mobile. Granted with only 5% of a brand’s ad budget according to Forrester, mobile advertising is still somewhat optional for marketers, despite the tremendous growth it has known in the past years. However, as it becomes more […]
THE generation for marketers worldwide, Millennials (today in their 20’s and 30’s) are Different – from their predecessors, from previous mentalities and customs, as well as from the paradigm that Marketing has been built upon. Not less important, they are defined by the economic, social, and, most of all, tech changes that have shaped our […]
Online advertising has already exceeded TV advertising – in the US (in 2014) and UK (in 2009), but market sources estimate that, a few years from now (we say 3 to 5 years), this will become a global fact. At the same time, the online market is currently the most developed media category in Europe, […]
Create. Listen. Respond. – A new triad in Marketing