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It takes a good idea to make history

ARTICLES & OPINIONS

Retail, Reinvented. eCommerce did it Again.

A recent news about the opening of a second Amazon bookstore has thrown media and major e-tail and retail players into a frenzy of opinions, analysis and market forecasts based on the apparently counterintuitive decision of the eCommerce giant to enter a space it has made a purpose to shadow in the past two decades. […]

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ARTICLES & OPINIONS

Personalized shopping: From custom-made products to custom-made marketing

In “The Ladies’ Paradise” of the XIXth century, Emile Zola envisions a future in which women would make their shopping in huge commercial centers. Up until that point accustomed to a highly personal shopping experience, in which purchases were made based on necessity, rather than desire, and products were tailored for their clients, customers were […]

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ARTICLES & OPINIONS

The State of Internet in Romania for 2015

Stated as unacceptable, Romania has access to “much faster Internet than most of the US”; actually, it is currently in the top 5 countries that enjoy the fastest Internet speeds globally – a fact probably justifiable by the high number of users: now 11 million out of 19.8 million inhabitants. While traditionally led by urban […]

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ARTICLES & OPINIONS

The Road to Wonderland is Paved with Stories

Forever has passed since we started forging our stories in images: carved in the dark chambers of pyramids, painted on the walls of Ancient temples, and, much later, on urban facades; we then invented language to craft tales that would imprint on the conscience of future generations. But only recently did we learn to create […]

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ARTICLES & OPINIONS

Technology is a Magic Wand

If we know anything about Santa Claus, it is that each letter he receives most probably includes a wish for a state-of-the-art gadget. An outrage for elderly generations – despite the fact that all the people alive today have been born into a world in which television existed – it is a fact not quite […]

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