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It takes a good idea to make history

ARTICLES & OPINIONS

A Last Look Back: Internet In Romania In 2018

It shouldn’t be a surprise by now: GDPR, the EU Regulation that marketers have feared intensely, finally came into force, taking Romania by surprise – it was not the tsunami we all had expected, but rather a tide that left behind a market quick to adapt and ready to fear the ePrivacy regulation still in […]

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COMPANY NEWS

TV – The Same, Only Different.

One of the landmark inventions of the XXth century, television mirrored the world into a screen that used to be the central place of our homes and often the highlight of our days. TV entertained and informed, it shaped minds, born ideas and raised generations.

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ARTICLES & OPINIONS

Marketing – The Power to Buy Time

It was Dan Ariely who told us that we may want to reconsider just how rational we are when we make everyday choices. Because, we learn, people inevitably decide not based on what they think, but on who they are.

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ARTICLES & OPINIONS

STRATEGAD. XIV.

We continue to believe 1+4=14 even if sometimes it takes a leap of faith.

As for the world, it will continue to restlessly search for new stories, because they move and force it to change.

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COMPANY NEWS

Procter & Gamble Bets on Innovation

Behind the curtain, the mission of the testeazainovatia.ro product-centric concept is to open up a direct dialogue between the brand and new mothers, who want to choose only what’s best for their little ones.

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