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It takes a good idea to make history

ARTICLES & OPINIONS

Being Never Alone

Against all odds or expectations, the screen – irresistible and apparently on the edge of being a social insulator – seems to slowly become the arbitrator of our lives. Perhaps not surprisingly, not only for the now-teenaged generation, for whom technology is a sixth sense, but also for those that have discovered the unlimited resources […]

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ARTICLES & OPINIONS

It’s all about the ME Moments worth sharing

Our fast-paced daily schedules, when everything usually needs to happen yesterday, make ‘time is money’ literally true, for consumers and brands alike. The right solution, offered at the right time to the right person – in other words, relevancy and efficiency – becomes the norm in customer demands and an increasingly achievable objective for brands, […]

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ARTICLES & OPINIONS

Real Time Marketing: Seize the (perfect) moment

In any love story – any good one, at least – the power balance often shifts between the leading characters, who take turns in adoring and tormenting each other. The relationship between brands and consumers is no exception: each awards and expects to be rewarded, always under the pressure of the imperative “NOW”. Romanticized by […]

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