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It takes a good idea to make history

ARTICLES & OPINIONS

Creativity + Data = Love

At some point, marketing is a form of art, highly relying on intuition. But what if intelligence were behind experience and creativity?

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ARTICLES & OPINIONS

CPI is the New Black in Digital Marketing

With mobile ad spending gaining more of the global digital advertising investments, the app marketing costs are on the rise, while the cost-per-install pricing model continues to register a widespread adoption.

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