Articles & Opinions
Real Time Marketing: Seize the (perfect) moment
Real time marketing has risen as a potential consumer-first approach able not only to answer to their needs, but also to create new ones.
Articles & Opinions
Native Advertising: Friend or Foe?
Native means coherence, relevance, customization - a personalized solution that’s starting to take a 180° turn towards standardization due to the need for scale. The next step, which the ad industry has already begun to consider, is Programmatic Native Advertising, however paradoxical in meaning.
Articles & Opinions
What is Programmatic Advertising?
The programmatic advertising creates a new ecosystem and shapes a different approach for how ad inventory will be sold, online and offline.
Articles & Opinions
Mobile Video Advertising: The Gold Rush
With more and more money being spent on small screens, mobile-first must become the norm in digital advertising in the following years.
Articles & Opinions
Millennials & the Future of Marketing
In comparison with Gen Xers, who followed the traditional build-a-career-start-a-family model, their successors invest in themselves and in what they believe in. For them, experience is more important than goods, and the shift they have made - from owning to loaning, from comfort to freedom - is the proof.
Articles & Opinions
The State of Internet in Romania for 2014
Online advertising has already exceeded TV advertising – in the US (in 2014) and UK (in 2009), but market sources estimate that, a few years from now (we say 3 to 5 years), this will become a global fact. At the same time, the online market is currently the most developed media category in Europe, […]